Freelance Graphic Design work for Gina’s Magic Nail, a small business salon located in the heart of downtown, Chicago.

OVERVIEW: Often meeting with the business owner, Gina, we worked together to develop comprehensive visual branding and marketing materials for her business, creating strategic design solutions that enhanced client visibility and drove sales through custom-designed promotional collateral, including business cards, rack cards, and seasonal marketing campaigns.

PROJECT SCOPE: Finding out what assets within her business needed to be modernized and given new life through new visual designs and what would speak to her core target demographics.

TARGET AUDIENCE: Working adults in their 30s to 60s in the downtown, Chicago area who were looking for a quick and nice way to pamper themselves either in between breaks or after work. These consumers are not looking for anything fancy but rather something simple that met their needs and gave them the feeling of being treated.

TOOLS USED: Illustrator, InDesign, Photoshop

Holiday Promotional Poster

Redesigned Gift Certificates

Redesigned Business Cards

Redesigned Rack Cards